How does performance-based pricing work?
Our monthly rates are “per keyword” and are calculated based upon a number of SEO related factors. Rates only apply if we improve your website’s rankings for one of your chosen keywords into one of the following “ranking tiers”:
Rank 30-21 (lowest rates), 20-11, 10-6 (higher rates), and 5-1 (highest rates).
Additionally we only charge in these tiers based on search volume. So if there is a keyword that would benefit your business and have a potential high conversion rate but has a low search volume you wont get charged till they are ranking even higher. See below:
Rank 30-21: search volume of 300+
Rank 20-11: Search volume of 50+
Rank 10-6, and 5-1: 10+
Example A… if you were looking to rank for the keyword phrase “stem cell therapy treatment” this keyword phrase has a monthly search volume of 170 searches. You would not get charged till this keyword was ranking 20+ in the search results because it has a search volume of 300 or below.
Example B… if you were looking to rank for the keyword phrase “stem cell therapy for weight loss” this keyword phrase has a monthly search volume of 50 searches. You would not get charged till this keyword was ranking 10+ in the search results because it has a search volume of below 50 or below.
You may be thinking why would i ever want to target such a low search volume keyword, well because these long tail keywords typically have a higher buyer’s intent so the conversion rates are usually higher, secondly the competition is usually not as high so we can get the costs for these keywords pretty low. And last when we rank multiple easier keyword phases at the top and makes it much easier and quicker to get the more competitive higher search volume keywords to rank quicker.